How Taylor Morrison's sales team boosted performance with Salesask Ai

Model-home traffic was solid, but insights from visits and follow-ups were scattered across notes and memories. Managers couldn’t sit in on every appointment, and coaching often lagged a week or more. The team needed a simple way to surface missed questions, capture buyer intent, and coach reps quickly, without more meetings.

Higher conversion‍

Appointment-to-contract rate rose 16% as reps got nudges on budget checks, timeline, and commitment language in the moment.

More options revenue‍

Structured follow-ups tied to buyer interests added +$1,950 in average options and upgrades per home.

Faster decisions

Average time from first visit to contract dropped by 4.5 days thanks to clear next steps and commitment tracking.

Stronger onboarding

New reps hit target talk-tracks in 3 weeks vs 6 weeks prior.

Less manager load

Leaders cut review time by 50% with AI summaries and auto-flagged moments.

AI coaching on every visit‍

SalesAsk listens, scores by sales steps, and points out what to fix next time.

Coach Dean for targeted practice‍

Reps role-play tough moments and apply the exact phrasing that works.

Organized summaries for builders‍

Scope, timeline, budget, competitors, and next steps captured in one view.

Consistent process, less overhead‍

Leaders focus on patterns and top coaching moves, not manual reviews.