Field notes from the kitchen table by SalesAsk

Objection scripts, trade playbooks and what 1.3 million+ recorded sales conversations say about how homes get sold. New posts every week.

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Articles

From the blog

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A sales rep and homeowner reviewing window samples and brochures at a dining table.

ArticleSep 22, 2026

Windows & Doors Sales Playbook: Handling the "I'll Get Three Quotes" Objection

A designer and two homeowners at a kitchen island reviewing plans and material samples on a tablet.

ArticleSep 22, 2026

Kitchen & Bath Sales Training: Coaching the Multi-Visit Remodel Sale

A home improvement sales rep at a kitchen table with a tablet and a printed proposal, homeowners looking on.

Sales strategySep 10, 2026

Home Improvement Sales Software: The Five-Layer Stack, and the One Layer Most Companies Skip

A roofing company owner and a sales rep talking beside a pickup truck in a driveway at dusk.

Sales strategySep 10, 2026

Roofing Business Coach: What You Actually Get, and When Software Does the Job Instead

An HVAC technician in a hallway holding a tablet toward a homeowner, with the outdoor condenser visible through the open door.

Sales strategySep 10, 2026

HVAC Sales App: What Actually Runs on the Tablet in the Home (2026)

A kitchen remodel design meeting at a dining table, a designer showing cabinet finish samples to a homeowner couple.

Sales strategySep 10, 2026

Home Remodeling Sales Training: Coaching a Sale That Takes Three Visits

A plumber kneeling beside a water heater in a basement, showing a homeowner options on a clipboard.

Sales strategySep 10, 2026

How to Increase Plumbing Sales Without Buying More Leads

Sales strategySep 10, 2026

One-Call Close for Home Improvement Sales

AI coachingSep 7, 2026

Rilla vs SalesAsk for Landscaping Companies (2026): The Sale That Happens After the Walk-Around

Sales strategySep 6, 2026

How Homeowners Choose Between Contractor Bids (and Why the Decision Happens Without You)

Sales strategySep 5, 2026

The Shoulder Season Playbook: Selling HVAC When the Phone Stops Ringing

Sales strategySep 4, 2026

Siro vs SalesAsk for Siding Contractors (2026): Whoever Owns the Third Bid Wins

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Guides

Trade guides and how-tos

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Trade guideFeb 23, 2026

HVAC Sales Training: How Top Technicians Close 65%+ of Their Estimates (2026)

Trade guideFeb 23, 2026

Roofing Sales Training: The Complete Guide to Closing More Jobs

Trade guideMar 2, 2026

Plumbing Sales Training: How to Turn Service Calls Into Real Revenue

Buyer's guideAug 9, 2026

Call Recording for Home Services: The 2026 Buyer's Guide to Both Kinds

How-to guideAug 26, 2026

How to Sell Financing to Homeowners Without Sounding Like a Loan Salesman

How-to guideAug 29, 2026

How to Tell Homeowners You're Recording the Sales Call

Playbooks

Free playbooks, written from recorded visits

Cover of The Standardization Playbook

Playbook11 chapters, multi-location

The Standardization Playbook

Your best location closes 65%. Your worst closes 35%. Eleven chapters on closing that gap, from the conversation itself to a day-one to day-ninety rollout, with Taylor Morrison and Kitchen Tune-Up as the case studies.

Read chapter one
Cover of The One Meeting Close Blueprint

Playbook117 pages, 8 steps

The One Meeting Close Blueprint

The industry closes 18% on the first visit. The top 1% close 38%. Built from 12,481 recorded home service meetings, from the first thirty seconds at the door to the signature.

Read step one

Reports

Research

Research report · 2026The Kitchen Table Report
Report

2026 edition80,887 appointments

The Kitchen Table Report

Close rates go from 38% to 49% when the rep mentions financing. Three chapters on how roofs, kitchens, furnaces and new homes actually get sold.

Read the report

Tools

Run your own numbers

Tool · ROI calculatorWhat a lift is worth
RepsClose rateAvg ticket
Lift+26%
Tool

Calculator2 minutes

What a close-rate lift is worth to your team

Put in your reps, appointments, close rate and average ticket. The lift defaults to the +26% Kitchen Tune-Up franchise owners averaged.

Open the calculator

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