How it works
Your reps sell. SalesAsk does everything else.
Record
Sales conversations analyzed on SalesAsk
The rep taps record when the visit starts. Recordings captures the whole conversation from the phone already in the rep's pocket.
Score
Close rate increase
Every step you already teach is checked on every visit by Scorecards, with the line that proves it.
Coach
Faster new rep ramp
Coach Dean grades your playbook and writes feedback to the rep's phone before the next visit.
Follow up
Added in six months
Sales automation writes the notes, the next step and the follow-up, and syncs it all to your CRM.
1,000+ sales teams rely on SalesAsk.
One tap at the start of the visit.
The rep opens the app and taps record, with the homeowner knowing. It runs on iPhone, iPad and Android phones and tablets, plus Apple Watch, and it keeps recording offline. The audio engine picks the voices out of the noise on a job site or at the kitchen table.
Phone, tablet or Watch
Works offline
Hears through background noise
The notes write themselves.
When the rep taps stop, SalesAsk writes the transcript, the visit notes and the next step, moves the deal stage and logs it in your CRM. Nobody types anything in the truck.
Synced to your CRM
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A nudge during the visit, the score after it.
While the rep is in the home, live signals arrive as notifications on their phone or Apple Watch. When they finish, they get a score on your own sales steps and written feedback before the next driveway.
During the visit
After the visit
Ask anything about any visit.
Coach Dean is always on. Ask why a deal didn't close, which objection keeps coming up, or what your top reps do differently, and it answers with the moments from the visits, each one timestamped.
“I promise you there's nothing you could ask the AI model that it won't be able to give you information for or data surrounding. And I've tried.”
Opportunities, pulled from the conversation.
Budget, timeline, competitor quotes, financing and sentiment come out of every visit as data, so managers know which deals to follow up and what moved them.
Pulled from the conversation
38% → 49%
Close rate when financing is raised in the visit, found across 1.3M+ conversations.
What changes for the rep, the manager and the owner.
Rep
Before the first visit
Reads the context brief
Past visits, open objections and CRM history on one page, plus a quick AI roleplay of the hard part.
At the door
Taps record
In the home
Feels the nudge
Live signals on the phone or Watch.
In the truck
Reads the score
Score, written feedback and the next step, already in the CRM.
Manager
Morning
Asks Coach Dean who needs coaching
The answer comes with the visits behind it.
Midday
Rides along without driving
Jumps to the minute a visit stalled.
Afternoon
Coaches one moment
With the quote and the timestamp.
Friday
Checks process adherence
Every rep, every step, this week.
Owner
Any day
Sees close rate and ticket size
By rep and by branch, updated after every visit.
Monthly
Sees revenue added
Quarterly
Sits down with the growth advisor
Close rate, ticket size and revenue added, and what to change next.
Live in 30 days, with one person to call.
Your growth advisor sets SalesAsk up with you and stays with you after launch.
Setup
Your CRM and your reps
We connect your CRM and load your reps. Most teams are set up in under two hours.
Week 1
Your steps go in
Coach Dean is set up around the steps your managers already teach. Managers get trained first, then reps.
Day 1 to 30
First visits
Reps record their first visits on day one. Your sales leader signs off on the plan before launch.
After launch
Check-ins, then reviews
Weekly check-ins in month one, then quarterly reviews.
Built for recordings inside people's homes.
SOC 2 Type I
Independently audited.
GDPR
Audited alongside SOC 2 Type I.
TLS in transit
Between the rep's phone, our servers and your browser.
AES-256 at rest
For recordings and transcripts.
Role-based access
Reps, managers and admins each see a different slice.
Never used to train models for other companies
Your recordings stay yours, and they are never sold.
What we measure, and what customers have seen.
+26%
Close rate increase
Kitchen Tune-Up franchise owners
2X
Close rate
5 Star Disaster Services
$1.7M
Revenue added in six months
Ottawa General Contractors
94.6%
Of recorded visits got AI coaching
Across our customers
What we track: close rate, ticket size, process adherence, adoption and revenue added.
Questions.
SalesAsk sends live signals to the rep's phone or Apple Watch as notifications while the visit is happening. When the visit ends, the rep gets a score against your sales steps and written feedback from Coach Dean.
How closely each rep followed your sales process on every visit, which visits are worth reviewing, and the coaching moments, each with the quote and the minute it happened. A five-minute virtual ridealong takes the place of driving out to a visit.
Most teams connect the CRM in under two hours, and reps record their first visits on day one. Your growth advisor sets Coach Dean up on your process in the first week, and the full rollout takes 30 days. See the rollout guide.
Recording laws vary by state, and most states only need one party's consent. A few require two-party consent, so the homeowner has to be told before recording begins. SalesAsk's consent tools cover all 50 states, and your growth advisor sets them up for the states you sell in before launch.
Pricing is set by the size of your team and what you need, so there is no single price to publish. On the demo we look at your team and give you a quote.
Yes. Recordings are saved on the device and upload once there is a connection.
“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”
“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”
“I was completely blind when it came to training my team and building their skills.”
“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”
“My sales guys are even coaching themselves with Coach Dean.”
“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”
“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”
“It's like having my sales manager on every call.”
“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”
“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”
“I 100% recommend it to anyone that wants their technicians to sell more.”
“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”
“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”
“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”