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Platform/Overview

One system for sales, coaching and insights.

SalesAsk records the visit on your rep's phone, scores it against the steps your managers already teach, coaches the rep before the next meeting and writes it into your CRM. It's built for teams that sell in the home, in the field or on a sales floor.

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How it fits together
Recordings
Recording00:12:41
The Hartley visit
1408 Oak Lane, Owen Vance
OVGood, so we scope it to the claim and nothing gets added that you did not agree to.
Scorecards
Process9/11
Cobalt in-home process
Homeowner's own timeline established
Everyone who decides is in the room
Competing bid opened line by line
Monthly shown beside the total
Coach Dean
Coach DeanAsked by the owner
Why did the Sherrard roof not close?
Price came up before the scope was walked. Owen named the number at 9:12, and he did the same in seven of his last ten visits.
Moment at 9:127 of 10 visits
AI Roleplays
AI RoleplayAttempt 2
Adam Kerr
Homeowner with a competing quote
I already have a quote for less.
Opened their quote line by line
Showed the monthly beside the total
Booked the next step before leaving

Sales conversations analyzed on SalesAsk

1.3M+

The rep taps record when the visit starts. Recordings captures the whole conversation from the phone already in the rep's pocket.

Close rate increase

+26%Home remodelers

Every step you already teach is checked on every visit by Scorecards, with the line that proves it.

Added in six months

$1.7MHome remodelers

Coach Dean answers the owner's questions from every recorded visit, with the quote behind each answer.

Higher quoted job value after roleplay practice

31%Coolforce

AI Roleplays let reps practice the line they fumbled before the next homeowner hears it.

1,000+ sales teams rely on SalesAsk.

Kitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life ImagingKitchen Tune-UpAmerican RestorationBOA BuildersTaylor MorrisonFischer HomesOttawa General ContractorsAR Roofing and RemodelingPhoenix Home RemodelingAdair HomesVancouver General ContractorsBFARR ContractingGeneral Air, Plumbing and ElectricWisler Plumbing, HVAC and ElectricMidtown Home ImprovementsReece HomesAmerican Remodeling EnterprisesFive Star Disaster ServicesAllstate Exteriors1st PriorityJ.S. Brown and Co.Life Imaging

How it works

Record on the phone already in their pocket

Every visit scored against your own sales steps

Coach Dean writes the feedback before you do

Practice the objection before a homeowner hears it

See which sales step the whole team is missing

One tap on iPhone, iPad or an Android phone or tablet, plus Apple Watch. It keeps recording without signal and picks voices out of the noise.

SalesAsk grades each conversation on the steps your company already teaches, so a score means the same thing for every rep.

He reads the transcript and writes a strength, a growth area and a next action, so every rep gets feedback the same day.

Reps run the conversation they lost against an AI buyer that knows your trade, and every take is scored like a real visit.

Every scorecard rolls up by rep, team and branch, so the coaching hour goes to the step that's costing the most deals.

One tap to start, one to stop
Keeps recording offline
Hit, partial and missed steps on every visit
The minute each step happened
Each point carries the quote and the minute
Ask him why a deal stalled and get the moments back
Labs built from your own recorded visits
Scored on your playbook, every take
Adherence step by step across the team
The step the team misses most, marked
SalesAsk recording a visit on iPhone and Apple WatchOne appointment scored against the company's own eleven step process, with hit, partial and missed steps and the minute each happened.The Coach Dean panel with a strength and a growth area, each carrying the quote and minute it came from, and one next action.A finished practice run scored 88 percent, with the scorecard broken into opening, discovery, pitch and objection handlingTeam analytics: close rate, Coach Dean adoption, total meetings and average process score, then adherence step by step with the most missed step marked.

How one visit moves through SalesAsk.

Each step starts from what the last one wrote, so nobody re-enters anything in between.

  1. Before

    Prep the rep

    One page with past visits, open objections and CRM history, plus a quick AI roleplay of the hard part.

  2. During

    Record at the door

    The rep taps record with the homeowner knowing. Live prompts reach the phone or Apple Watch while they're still in the room.

  3. After

    Score, coach and send

    Coach Dean scores the visit on your steps and writes the feedback. Notes, the next step and the deal stage go into your CRM.

  4. Every week

    Fix the pattern

    Managers see the step the team keeps missing and turn the lost visit into the next roleplay.

Built around how you already sell.

Your growth advisor sets SalesAsk up around the steps your managers already teach and stays with you after launch. 85% of appointments recorded on SalesAsk get AI coaching feedback.

Rollout guide
Talk to a growth advisor

One person to call

The person who sets you up is the same person you talk to at every quarterly review.

Setup and training

We connect your CRM and set Coach Dean up around the steps your managers already teach. Managers get trained first, then reps.

A 30 day rollout

Your sales leader signs off on the plan before launch. Reps record their first visits on day one.

Weekly check-ins, then quarterly reviews

In month one you go over who is recording, rep by rep, every week. After that you look at close rate, ticket size and revenue added each quarter.

Integrations

Works with the tools you already use.

Notes, deal stages, next steps and follow-ups land in the CRM, phone and field tools your team already runs, without anyone typing them in.

See all integrations
JobNimbus
Service Fusion
LeadPerfection
RingCentral
Jobber
ServiceTitan
Aircall
HubSpot
Housecall Pro
JustCall
improveit 360
Builder Prime
Pipedrive
CompanyCam
In their words

What changes when every visit is coached.

See all customer stories
Bob Camire, co-founder of Bath Experts, in the Bath Experts showroom
Bob Camire
Co-founder and VP of Sales, Bath Experts

“Really what's changed in the business is the clarity. We are no longer guessing and hypothesizing about what is missing.”

9.4x
5 reps in April. All 47 by August.
A finished bathroom remodel of the kind J.S. Brown & Co. sells
Monica Lewis
President, J.S. Brown & Co.

“It's great to see that percentage go up and know that they're confidently presenting what needs to be talked about: the process, our company, all of that.”

5
Reps coached without a manager in the room
Four people standing together in a finished white kitchen
William Wright
Owner, Kitchen Tune-Up East Seattle

“I was completely blind when it came to training my team and building their skills.”

+26%
Average close rate increase across franchise owners
A heat pump installed beside a brick home, the kind of system General Air sells
Micah Hébert
Sales Manager, General Air

“It has allowed us to develop our people faster, hold them accountable, and deliver a better experience for our customers.”

5
Sales teams coached on what was actually said, from inside sales to field techs
A new architectural shingle roof on a family home, the kind of job Equity Roofing sells
Ivy Ulrich
Director of Sales, Equity Roofing

“My sales guys are even coaching themselves with Coach Dean.”

2 weeks
From decision to live on SalesAsk, across seven reps
A bright finished kitchen with a wood dining table, the kind of remodel American Remodeling Enterprises sells
Ian Foltz
VP, American Remodeling Enterprises

“A huge increase in closing percentages. A huge increase in retention. The whole business is better.”

+30%
Close rate increase, with 100% rep retention
A home opened to the studs during a restoration rebuild, the kind of job 5 Star Disaster Services handles
Anthony
Sales Manager, 5 Star Disaster Services

“What SalesAsk has done is pull out the steps that should have happened, highlight areas we can improve, and give us real-time feedback we can actually act on.”

3X
Close rate increase in 35 days
A roofing crew laying new shingles, the kind of job Connell Roofing sells
Vincent Brown
Sales Rep, Connell Roofing

“It's like having my sales manager on every call.”

+32%
Close rate increase
A new home of the kind Boa Builders sells
Wendi Gechter
Owner, Boa Builders

“100% accuracy and speed. I can input data into SalesAsk and get a response in an hour, which keeps our projects moving.”

3X
Faster ramp time
Custom wood millwork kitchen with a black stone island, the kind of kitchen Parliament Kitchens builds
Chris McClelland
Owner, Parliament Kitchens

“SalesAsk helped grow our average ticket from $17K to $27K. It showed us how to sell the transformation and value of a Parliament Kitchen, not just the product itself.”

37%
Increase in average project value
A home service field technician at work, the kind of tech Power Selling Pros coaches
Drew Jacklin
Power Selling Pros

“I 100% recommend it to anyone that wants their technicians to sell more.”

+21%
Close rate increase
A new home community of the kind Taylor Morrison builds
Austin Lanford
Community Sales Manager, Taylor Morrison

“It helps break things down and catch things that you might have missed. It really opens your eyes to opportunities and more things that you can improve on.”

+17%
Close rate increase
A roofer laying new shingles on a home
Mark Schmidt
COO, Mr. Roofing

“It's very customizable. It accurately captures how well they're conforming to the Mr. Roofing way.”

23%
Close rate increase
A finished kitchen of the kind Ottawa General Contractors builds
Nick Karrandjas
Sales Lead, Ottawa General Contractors

“Being able to pinpoint the exact moments where reps were losing deals was a game-changer. We replicated our top performer’s closing techniques on home additions and saw immediate improvement.”

$1.7M
Increase in revenue in 6 months

Security and compliance

Built with trust, safety, and reliability at the core.

An independent auditor has checked how we protect your recordings. Your data is never sold and never used to train models for other companies, and consent tools cover all 50 states.

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GDPR
Role-based access
Explore security and compliance

FAQ

Questions about the platform

How do the parts fit together?

They all start from one recording. A rep taps record before the appointment, and SalesAsk transcribes the conversation and scores it against your own sales steps. That single scored appointment is what the coaching, the reporting, the CRM notes and the follow-up are all built from, so nothing has to be re-entered to move from one part to the next.

Who is SalesAsk built for?

Teams that sell face to face, whether that's in the home, in the field or on a sales floor. Today that means home services, home improvement and remodeling, home builders, senior living, car dealerships and multifamily leasing. If your reps sit across from the buyer, it fits.

Who sees Coach Dean's feedback?

Coach Dean is the AI coach inside SalesAsk. He reads the transcript of an appointment and writes the strength, the growth area and the next action. In team coaching a manager sees every rep against your own sales steps and can send the clip that closes the gap. In self coaching the same feedback lands as the rep's own note on their own transcript, private to the rep by default, while managers keep the team view.

Does it connect to our CRM and phones?

Yes. ServiceTitan, HubSpot, Salesforce, Jobber, JobNimbus, Aircall, RingCentral and more, with notes and deal stages written back automatically.